China’s Dark & Hidden Secret – The Online Black PR Machine

Companies quickly realize the power of the internet – power for good and evil. Many of these companies are willing to pay a sizable dollar to make sure that only the good publicity appears. They are able to hire non-traditional PR agencies to remove bad reviews and negative posts illegally. It is very possible to rid the internet world of their negative acts. This is often referred to as the “Black PR Industry.” These services do come with a big price tag running in the tens of thousands and hundreds of thousands of dollars.

China's Dark PR

These Black PR firms are able to successfully remove and delete much bad PR comments, blogs and posts for this high price. Such unlawful industries do quite well in China, showing how valuable bad PR can prove to be. Recently, Chinese law enforcement raided 2 of the biggest Black PR firms in their country. Naturally, their crimes have been deleted and removed from the internet with the exception of one story on the New York Times website. 2011 was showing profits over $7.9 million. Much of these deleted comments and articles were about Chinese officials.

For those of you who choose to live in a bubble, let me be the first to inform you that news manipulation is not a fresh concept, and is not limited to China. As you research your competition and the economic status, as well as the news, you are able to realize how much mixture of truth and lies exist out there with everything that you take in everyday. Try to review your competitor’s activities and the news media from as many spectrums as possible. That is often the best way to make the best strategic moves for your company.

If you are looking to submerge yourself in many of the age old tactics of protecting yourself, feel free to read Sun Tzu’s Art of War. Recorded all the way back in the 6th century, these methods are just as important today as they ever were.

For advice and consultation about how to protect your company’s online reputation CLICK HERE.

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